This post is contributed by Local SEO Group, a local SEO agency that understands the future of Google marketing, and can help you to generate more traffic to your website through positive search engine optimisation.
How to Market Your Garden Centre Through SEO
Garden centres are often a seasonal business, and so taking advantage of customers during these peak seasons is very important for business survival.
You want to sell as many plants, sets of garden furniture, pots, gravel, birdcare, and other gardening tools during the summer. And if you also do Christmas, you’ll want to make sure you sell your Christmas Trees, Christmas Lights, and Christmas Decorations during the winter months, which can really provide some extra cashflow and is highly recommended.
Here are some tips to marketing your gardening website online:
Get on Google My Business – signing up to Google My Business will help you rank in Google Maps, for terms like “garden centre london”, which means you will show up to customers who want your products.
Get a Website that’s optimised – having a website that’s optimised can help you rank in the non-maps area of Google, which can also help you get clicks and customers through search engines.
Social Media Marketing – get promoting posts on Facebook that include your main offers. These go down very well on Facebook in particular, especially when you’re using lots of images and videos around peak times.
Offline Driving Online – use messages like “search for brand + keyword” on your offline marketing, to help drive organic search. Google looks at these, and associates and ranks you better for those keywords that people search for with your brand name.
Here is a useful video on garden centre marketing:
Leave any questions you have in the comments, so good luck with your garden centre marketing!
The best way to avoid unwanted chores when dealing with your outside space, is to invest in some slightly more expensive, but far more durable, all weather garden furniture.
The best providers, as mentioned above, will often be slightly more expensive than your average Argos or Tesco retailer, but it’ll be well worth it, as these furniture sets will last for many years, without the need to store, or maintain them in any way.
This can save you hours every year, which is a great way to exchange money for time, a smart investment no matter what your lifestyle is.
Here I’ll go over the best type of weatherproof furniture to consider, and where you can buy them online. Most of the items for sale will be available for home delivery in England, but make sure you double check this with the manufacturer first.
Update July 2019 – All Weather Garden Furniture Retailer UK
Winawood All Weather Furniture – Revolutionising Real Wood
Winawood is a premium brand of furniture, owned by Innovators International, that started as a range of Sandwick garden benches, but soon moved into a range of weatherproof furniture, including dining sets and coffee sets.
They come in a range of colours, including green, white, teak and brown, which can all have a place in both a modern, and traditional style of garden. They have a grain effect, caused by the compressed polymer material, which adds the look and feel of a real wooden piece, but obviously it’s man made and so doesn’t rot or warp. This allows it to be assembled very easily, without the “leverage” that a wooden set normally requires.
When to choose Winawood?
We would recommend those that prefer the look of traditional garden furniture to opt for Winawood, as it remains classically styled, but with the all weather properties mentioned above. The main provider of Winawood in the UK is Gardencentreshopping, and you can find more information about them at www.gardencentreshopping.co.uk/benches-winawood-all-weather.
All Weather Rattan Furniture – Modern and Comfortable
Now the more traditional rattan was always susceptible to fading and rotting, because it was a natural product, shown perfectly by this video below.
Synthetic Rattan Furniture
However this new type of all weather rattan is synthetic, man made, designed to last for many years, while still providing the cushioning of the hand woven product. There are many fakes out there, which means you have to look carefully for the signs that it’s a quality piece of furniture. These include making sure the material has been UV stabilised, which involves treating the plastic to avoid the damaging UV light of the sun. You also need to make sure it’s made from aluminium, which is easy to tell by the weight, as this avoids the potential rust problem with steel furniture.
What do you get?
If you like the modern look, then rattan is for you, as it usually comes in darker colours such as grey rattan, black rattan, or brown rattan. They often come with cushions included, which makes them very comfortable, however it’s often a good idea to check if the cushions are waterproof.